The first step in creating a successful restaurant is
the identification of a site and construction of an appropriate facility. Our
Real Estate team has over 20 years of commercial real estate experience with a
primary focus in the restaurant industry and other single purpose tenants.
Our real estate department will coordinate the efforts of local real estate professionals to insure the complete analysis of all potential sites to be considered in the national rollout. We use a stringent site selection analysis for all potential sites and develop and implement a rigorous concept-centric real estate market analysis and site analysis process for all future restaurants nationwide. This analysis is designed to capture all necessary data to make an informed decision about a site. Each site will be chosen for its fundamental demographic make-up, site character, visibility, and ability to reinforce the branding message. The analysis takes into consideration, all possible scenarios including competition, demographics, placement, signage, frontage space, parking, and access. It also is designed to consider the proper rollout in the local market. Each trade area will meet specific criteria and each location must have positioning to help market the concept. Think: Starbucks, California Pizza Kitchen, Pei Wei, Baja Fresh, Panera Bread. The branding of these concepts was aided by the locations with which they initially expanded.
